SiteLyft / Insights
Insights
Ten pieces on what a website is worth to a business, what a poor one costs, and how to tell the difference. Written for owners, not for other web designers.
The money · 6 min readWhat a bad website actually costs youNot the build fee. The bookings, enquiries and quotes that never happened because somebody could not do the thing they came to do.Read →The problem · 5 min readMost business websites are just a digital business cardHaving a website and having a useful one are different things. Only a third of small businesses can take an order through theirs.Read →Design · 5 min readYour customers are on a phone, in the middle of something elseA desktop site squeezed smaller is not a mobile site, and the difference costs you money every single day.Read →Search · 6 min readBeing found locally is not luckLocal search is the most winnable ground for a small business, and most of them have not bothered to turn up.Read →Conversion · 5 min readA site that looks good and generates nothing is decorationEvery page should have one action in mind. Most have none.Read →The problem · 6 min readThe best businesses are becoming invisibleThe club since 1885, the third generation butcher, the hotel on the coast. They are disappearing from search, and it is not because they got worse.Read →Ownership · 5 min readWhose website is it, actually?If you cannot change your own opening hours without ringing somebody, you do not own your website. You rent it.Read →Content · 6 min readWhat actually belongs on a small business websiteMost sites have the wrong things on them, and are missing the two or three that would make the difference.Read →Ownership · 4 min readThe site that goes stale is the site nobody built for updatingCourse status, competition results, foal photographs, this week's specials. If it is hard to post, it will not get posted.Read →Buying · 5 min readHow to choose someone to build your websiteSix questions that separate a supplier who will help from one who will disappear after the invoice clears.Read →