You are competing with a handful of people, not the world
Ranking for golf clubs is hopeless. Ranking for golf club near Bury St Edmunds is very achievable, because your competition is four other clubs, two of which have no page text at all.
Local search rewards specificity. A page that names the town, the county and the service will beat a prettier page that names none of them.
The fundamentals nobody does
A title tag with your name and your location. A meta description that reads like a sentence rather than keywords. One H1 per page. Structured data with your address, hours and telephone number. A Google Business profile that matches the site exactly.
None of these are clever. All of them are missing from most small business sites, which is precisely why they are worth doing.
Content is what you already know
The most valuable pages on a stud farm site are the individual horses. On a golf club site they are the individual holes. On a butcher's site they are the cuts.
You already know all of it. It has simply never been written down in a form Google can read.
PDFs and flipbooks are holes in your search presence
A brochure locked inside a flipbook viewer is invisible. Every claim in it, every price, every product name, contributes nothing to your search visibility.
Put the content on real pages and keep the PDF as a download for people who want it.